November 18
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“What’s the most important thing to have on a real estate website?” There is plenty of debate on this subject with technology experts insisting on things like search engine optimization (SEO), a web 2.0 platform, mobile application, videos or live chat function. The fact is that consumers care far less about any of these things than the actual inventory itself. Let’s remind ourselves that listings are at the core of this business and the means by which almost all realtors and brokers are paid. Trying to ...